• The postmodern aesthetic of Chinese online comment cultures

    Author(s):
    Joe Yizhou Xu (see profile)
    Date:
    2016
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanities East Asia, Global & Transnational Studies
    Subject(s):
    Visual studies, Social media, Digital culture, Youth subculture, Chinese culture, Aesthetics, China, Postmodernism
    Item Type:
    Article
    Tag(s):
    online comments
    Permanent URL:
    http://dx.doi.org/10.17613/v7et-dq17
    Abstract:
    The traditional configuration of content on top and comments on the bottom on most websites often dismiss comments as of secondary importance to content. This article looks at how comment culture(s) in China operate outside of the top-bottom dichotomy where comments are increasingly supplanting content as the main form of consumable media. Through case studies of two types of Chinese comment cultures—gailou culture and danmu culture—I explore how user-generated comments can work to subvert established hierarchies in a highly visible and public manner. I invoke traditional Chinese aesthetic perspectives to visualize the multiple layers of interactions that enable the reconfiguration of the temporal/spatial order contesting the unitary narrative. In doing so, I seek to shed light on not only these distinct modes of commenting practices but also the creation of a new aesthetic of consumption that is inseparable from the formation of the Chinese postmodern subjectivity.
    Metadata:
    Published as:
    Journal article    
    Status:
    Published
    Last Updated:
    11 months ago
    License:
    Attribution-NonCommercial
    Share this:

    Downloads

    Item Name:pdf the_postmodern_aesthetics_of_chinese_online_comments.pdf
     Download View in browser
    Activity: Downloads: 85